When it comes to their presence in theme parks, Rey owes a lot to Harry Potter. When Hogsmeade village opened in Islands of Adventure Orlando in 2011, the theme park world changed. This was the first example of a highly-themed land based around one beloved IP where total immersion was the goal. Muggles flocked in to visit a world that they’ve been reading, watching, and dreaming about for over a decade. They got to see the same sights, patronize the same shops, and eat the same food as their favorite characters. This included fulfilling the fantasy that Potterheads everywhere had as soon as they read the delectable description inside the books: to try Butterbeer. It has been one of the most successful parts of The Wizarding World of Harry Potter since it opened.
Blue Milk is Galaxy’s Edge’s version of Butterbeer. It’s the first and most iconic item of food that we see in the Star Wars universe, so it makes sense that Disney would attempt to create a delicious drink that guests would put their hard-earned credits down for. While there are plenty of interesting beverages to find throughout the land, Black Spire Outpost features a milk stand that only sells Blue and Green Milk, priced at $7.99 a cup. During the opening weekend of Star Wars: Galaxy’s Edge, I tried the Blue Milk.
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So, did Disney succeed in finding their own Butterbeer?
Don’t get me wrong, I actually liked the Blue Milk. Both of the Blue and Green milks are a non-dairy drink, comprised mostly of coconut milk and fruit flavors. Blue Milk has a strong and sweet watermelon flavor, which I really enjoyed. The consistency is thicker than juice, but thinner than a smoothie, and creamier than a slush. I found it milky yet refreshing. Blue Milk was genuinely a delightful treat. This was a big surprise to me.
While I’m in the “Blue Milk is good” camp, it’s definitely a divisive drink. My wife Bethany thought it tasted like medicine and only took a couple of sips. I’ve read many accounts from people who also found it gross. It doesn’t seem like the universally beloved hit that Butterbeer is.
Comparing Blue Milk to Butterbeer is probably unfair. Part of the problem is the framing. When Aunt Beru pours blue milk for Luke in A New Hope, it indicates how alien this galaxy is. When Luke drinks green milk in The Last Jedi, it’s part of a sequence showing how much of a weird old man he’s become. Neither of these scenes scream out “You gotta try this delicious beverage!” Meanwhile, Butterbeer is detailed in such a way that makes a Harry Potter reader crave the drink. And trying it at Universal Studios is a bit of wish fullfilment: it tastes exactly like you think it would.
I think the other problem is price. At $7.99 a glass, this positions Blue Milk as a rival to Butterbeer. The cup of milk is pretty small (although I really wouldn’t want a bigger serving). At $4 or even $5 a glass, I would probably get a Blue Milk again, or try the Green variety. But at $7.99, I’d rather spend my money on a drink in Oga’s Cantina or a coke in a novelty bottle. For that high price point, I would want something that is one of my favorite drinks ever. Unfortunately, this isn’t that.
Back on the positive side, the milk stand is absolutely delightful. As with the rest of Star Wars: Galaxy’s Edge, the theming is top notch. The orbs of blue and green milk hanging in the small stand look great, and the stand fits in with the marketplace feel of the entire land. Mobile ordering worked great, and I received my drink within a minute of arriving.
I’m glad I tried Blue Milk. It was definitely unique, and I enjoyed it. Unfortunately, because of the price and the polarizing flavor, I think it’s probably skippable for most Disneyland and Disney World guests except for the most hardcore of Star Wars fans.